Request for Proposals: America the Beautiful Challenge 2024

Posted by: CAKE Team
Post Date: 3/21/2024
Opportunity Type: Other
Organization/Grantor: National Fish and Wildlife Foundation (NFWF)
Position/Title/Fund: America the Beautiful Challenge 2024
Deadline: April 4, 2024

The National Fish and Wildlife Foundation (NFWF), through anticipated cooperative agreements from the Department of the Interior (DOI), Department of Defense (DOD), and the Department of Agriculture’s U.S. Forest Service (USFS) and Natural Resources Conservation Service (NRCS), is releasing the America the Beautiful Challenge (ATBC) 2024 Request for Proposals (RFP). The ATBC vision is to streamline grant funding opportunities for new voluntary conservation and restoration projects throughout the United States. This RFP consolidates funding from multiple federal agencies and the private sector to enable applicants to conceive and develop large-scale, locally led projects that address shared funder priorities spanning public, Tribal, and private lands.

In year three of the ATBC, approximately $119 million will be awarded in nationwide funding to conserve, connect, and restore the lands, waters, and wildlife upon which we all depend. The ATBC seeks to fund projects across the following themes:

  1.  Conserving and restoring rivers, coasts, wetlands, and watersheds 
  2.  Conserving and restoring forests, grasslands and important ecosystems that serve as carbon sinks
  3.  Connecting and reconnecting wildlife corridors, large landscapes, watersheds, and seascapes 
  4.  Improving ecosystem and community resilience to flooding, drought, and other climate-related threats
  5.  Expanding access to the outdoors, particularly in underserved communities

Collectively, these themes invite applicants to develop landscape-level ATBC proposals that address conservation and public access needs with: cumulative benefits to fish and wildlife, enhanced carbon sequestration and storage, benefits to and engagement with underserved communities, and protection of ecosystems through resilience-focused and nature-based solutions.

ATBC is a nationwide program. Projects throughout the U.S., U.S. territories, and Tribal Nations are eligible for funding. Projects can be on public lands, Tribal lands, and private lands, and ideally span multiple land ownership boundaries, jurisdictions, and/or states. Locations will be prioritized where projects are guided by existing conservation or restoration plans as well as the program priorities.

Program Priorities:

ATBC will prioritize proposals that implement voluntary, large-scale, multistate, on-the-ground conservation activities or otherwise lead to on-the-ground implementation through capacity building, community engagement, planning, and project design. The overarching goal is to advance existing landscape conservation or restoration plans, address regional and collaborative conservation priorities, and/or propose to knit together a diverse stakeholder partnership that develops and/or implements new plans. Projects should address priority species and/or habitat conservation actions identified in existing conservation, restoration, species recovery or other plans. Projects that are informed by Indigenous Knowledge and promote Tribal co-stewardship are encouraged.

Competitive proposals will address more than one of the program priorities below. All projects should provide an ecosystem benefit.

See the website for more details.

How to Apply:

All application materials must be submitted online through National Fish and Wildlife Foundation’s Easygrants system.

  1. Go to to register in our Easygrants online system. New users to the system will be prompted to register before starting the application (if you already are a registered user, use your existing login). Please disable the pop-up blocker on your internet browser prior to beginning the application process.
  2. Once on your homepage, click the “Apply for Funding” button and select this RFP’s “Funding Opportunity” from the list of options.
  3. Follow the instructions in Easygrants to complete your application. Once an application has been started, it may be saved and returned to at a later time for completion and submission.