The Institute for Catastrophic Loss Reduction (ICLR) is a world-class centre for multi-disciplinary disaster prevention research and communications. ICLR was established by Canada’s property and casualty (p&c) insurance industry as an independent, not-for-profit research institute affiliated with the University of Western Ontario. Institute staff and research associates are international leaders in wind and seismic engineering, atmospheric science, risk perception, hydrology, economics, geography, health sciences, public policy and a number of other disciplines.
In order to help address this impending increase in natural disaster losses, the Institute for Catastrophic Loss Reduction (ICLR) has developed a long-term communications strategy to enhance its messaging. Under a broad theme of “science to action, Canada’s insurers building disaster resilient communities” the strategy is centred around three programs:
- RSVP cities (resilient, sustainable, vibrant and prosperous cities);
- Designed for safer living (safer design and construction of buildings); and
- Open for BusinessTM (disaster risk reduction for small business).
Working through ICLR, Canada’s insurers are the only group in the country providing comprehensive disaster loss prevention advice to homeowners and home builders, as well as to owners of small businesses. Actions have been identified to help homeowners and owners of small business reduce the risk of injury, damage, and interruption of business due to severe wind, hail, earthquakes, flood, wildfire and a number of other hazards. We are also working to promote the construction of disaster resilient homes. ICLR is internationally recognized for its leadership in multi-disciplinary disaster prevention research.